The blog

Evidence-based insight for sleep coaches who value depth.

Articles on clinical practice, responsive sleep support, and building a thriving coaching business — from Dr Lyndsey Hookway and Emma Dewey, with the research and real-world wisdom behind it.

How to Attract Your First 5 Clients as a Sleep Consultant Watch
Latest · Business29 July 2025

How to Attract Your First 5 Clients as a Sleep Consultant

Starting your holistic sleep consulting journey is exciting, but landing your first clients can feel overwhelming, especially without a big following or a polished website. Here's the proven, connection-based system.

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Explore by focus area.

Clinical practice · Responsive sleep · Business growth · Career development
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Client experience22 July 2025

How I Create Happy Clients: 7 Secrets for Sleep Coaching

Your success isn't just measured by how well a baby sleeps: it's how supported, empowered and understood the parents feel.

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Clinical practice24 June 2025

Master the 4-Step Framework to Tackle Complex Sleep Issues

Bedtime resistance, frequent waking, nap chaos, early rising. Complex cases can feel like untangling a knot in the dark. Here's a framework that brings clarity.

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Business growth10 June 2025

Do Sleep Consultants Need a Website? A Realistic Guide

Some build one before their first client. Others delay for months. An honest look at whether you really need a website, and when.

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Responsive sleep3 June 2025

The Truth About Crying in Sleep Coaching

No one likes the sound of a baby crying, yet crying is a reality in every sleep coaching journey. How do we understand it through a holistic lens?

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Business growth27 May 2025

How to Price & Package Sleep Coaching Offers

Struggling to figure out what to offer, or what to charge? "Can I really build a business around this? Will people actually pay me?" You're not alone.

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Career13 February 2025

7 Reasons Lactation Consultants Should Add Sleep Coaching

An IBCLC who feels stuck when sleep issues come up? Here's how sleep coaching complements your practice, and keeps clients with you.

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Mindset24 January 2025

The Biggest Mindset Problem Among Sleep Coaches

How to help families achieve peaceful sleep without relying on non-responsive techniques. Not gimmicks or rigid strategies, something more profound.

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Responsive sleep10 January 2025

Does Holistic Sleep Coaching Really Mean No Crying?

The truth about gentle sleep and the nuance of crying, for anyone committed to supporting families without harsh sleep training.

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Business growth27 December 2024

How to Plan Your Most Successful Year as a Sleep Coach

Feeling stuck with yearly planning? Here's how to build a plan that fits your business and your life, without the overwhelm.

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Clinical practice20 December 2024

5 Christmas Sleep Struggles (And How to Overcome Them)

Worried the holiday season will disrupt your clients' routines? Five common festive struggles, and how to keep the holidays calm.

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Business growth6 December 2024

4 Proven Marketing Tips to Build a Fully Booked Business

Fully booked in under six months, with a waitlist. Lucy did it without a childcare background or a big following. Here's how.

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Business growthPopular

14 Steps to Building Your Sleep Consultancy Business

The full roadmap, from first client to sustainable practice, with the video walkthrough on securing your first five clients.

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These are not generic coaching tips.

Every article is grounded in clinical research, responsive parenting principles, and real practice. Written by the course leaders themselves—Dr Lyndsey Hookway and Emma Dewey—with the depth your professional practice deserves.

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Ready to build your holistic sleep coaching practice?

The OCN Level 6 Holistic Sleep Coaching Program combines these principles with over 100 hours of clinical training, live webinars, and business-building support. Book a free strategy call to see if it's right for you.

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