The blog

Evidence-based insight for sleep coaches who value depth

Articles on clinical practice, responsive sleep support, and building a thriving coaching business — from Dr Lyndsey Hookway and Emma Dewey, with the research and real-world wisdom behind it.

How to Become a Sleep Consultant
Latest · Career17 July 2026

How to Become a Sleep Consultant

There's no set qualification, and the industry is unregulated — which is both the opportunity and the responsibility. Dr Lyndsey Hookway on who this career really suits, how to choose a course, and what it takes to build it into a business.

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Explore by focus area

Clinical practice · Responsive sleep · Business growth · Career development
How to become a Baby Sleep Consultant in the UK
Career23 June 2026

How to Become a Baby Sleep Consultant in the UK

The full step-by-step guide: what a sleep consultant does, whether the profession is regulated, what to look for in training, and how to build a credible practice.

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What Qualifications Do You Need to Become a Baby Sleep Consultant
Career6 July 2026

What Qualifications Do You Need to Become a Baby Sleep Consultant?

There's no single legal qualification required — but that makes choosing the right training more important, not less. What to look for, and the red flags to avoid.

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Is Sleep Consulting Regulated in the UK
Career6 July 2026

Is Sleep Consulting Regulated in the UK?

No — there's no licensing body or protected title. Here's what that means whether you're hiring a sleep consultant or considering training as one.

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How to Attract Your First 5 Clients as a Sleep ConsultantWatch
Business growth29 July 2025

How to Attract Your First 5 Clients as a Sleep Consultant

Landing your first clients can feel overwhelming, especially without a big following or a polished website. Here's the proven, connection-based system.

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How I Create Happy Clients: 7 SecretsWatch
Client experience22 July 2025

How I Create Happy Clients: 7 Secrets for Sleep Coaching

Your success isn't just measured by how well a baby sleeps: it's how supported, empowered and understood the parents feel.

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Master the 4-Step Framework to Tackle Complex Sleep Issues
Clinical practice24 June 2025

Master the 4-Step Framework to Tackle Complex Sleep Issues

Bedtime resistance, frequent waking, nap chaos, early rising. Complex cases can feel like untangling a knot in the dark. Here's a framework that brings clarity.

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Do Sleep Consultants Need a Website? A Realistic GuideWatch
Business growth10 June 2025

Do Sleep Consultants Need a Website? A Realistic Guide

Some build one before their first client. Others delay for months. An honest look at whether you really need a website, and when.

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The Truth About Crying in Sleep Coaching
Responsive sleep3 June 2025

The Truth About Crying in Sleep Coaching

No one likes the sound of a baby crying, yet crying is a reality in every sleep coaching journey. How do we understand it through a holistic lens?

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How to Price and Package Sleep Coaching OffersWatch
Business growth27 May 2025

How to Price & Package Sleep Coaching Offers

Struggling to figure out what to offer, or what to charge? "Can I really build a business around this? Will people actually pay me?" You're not alone.

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7 Reasons Lactation Consultants Should Add Sleep CoachingWatch
Career13 February 2025

7 Reasons Lactation Consultants Should Add Sleep Coaching

An IBCLC who feels stuck when sleep issues come up? Here's how sleep coaching complements your practice, and keeps clients with you.

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The Biggest Mindset Problem Among Sleep Coaches
Mindset24 January 2025

The Biggest Mindset Problem Among Sleep Coaches

How to help families achieve peaceful sleep without relying on non-responsive techniques. Not gimmicks or rigid strategies, something more profound.

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Does Holistic Sleep Coaching Really Mean No Crying?Watch
Responsive sleep10 January 2025

Does Holistic Sleep Coaching Really Mean No Crying?

The truth about gentle sleep and the nuance of crying, for anyone committed to supporting families without harsh sleep training.

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How to Plan Your Most Successful Year as a Sleep CoachWatch
Business growth27 December 2024

How to Plan Your Most Successful Year as a Sleep Coach

Feeling stuck with yearly planning? Here's how to build a plan that fits your business and your life, without the overwhelm.

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5 Christmas Sleep Struggles and How to Overcome ThemWatch
Clinical practice20 December 2024

5 Christmas Sleep Struggles (And How to Overcome Them)

Worried the holiday season will disrupt your clients' routines? Five common festive struggles, and how to keep the holidays calm.

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4 Proven Marketing Tips to Build a Fully Booked BusinessWatch
Business growth6 December 2024

4 Proven Marketing Tips to Build a Fully Booked Business

Fully booked in under six months, with a waitlist. Lucy did it without a childcare background or a big following. Here's how.

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14 Steps to Building Your Sleep Consultancy BusinessWatch
Business growthPopular

14 Steps to Building Your Sleep Consultancy Business

The full roadmap, from first client to sustainable practice, with the video walkthrough on securing your first five clients.

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These are not generic coaching tips.

Every article is grounded in clinical research, responsive parenting principles, and real practice. Written by the course leaders themselves—Dr Lyndsey Hookway and Emma Dewey—with the depth your professional practice deserves.

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