Article library

Every article, organised the way you actually think about your work.

The complete Holistic Sleep Coaching library — responsive sleep, clinical practice, child sleep science and the business of coaching. Written by Dr Lyndsey Hookway and Emma Dewey, grounded in research and real practice.

50+ articles  ·  six focus areas  ·  updated regularly

The Truth About Crying in Sleep Coaching
Editor's pickResponsive sleep3 June 2025

The Truth About Crying in Sleep Coaching

No one likes the sound of a baby crying, yet crying is a reality in every sleep coaching journey. How do we understand it through a holistic, responsive lens — honestly, without harsh sleep training?

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LatestBusiness29 July 2025

How to Attract Your First 5 Clients as a Sleep Consultant

Landing your first clients can feel overwhelming without a big following or a polished website. Here's the proven, connection-based system.

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Editor's pickClinical practice24 June 2025

Master the 4-Step Framework to Tackle Complex Sleep Issues

Bedtime resistance, frequent waking, nap chaos, early rising. A framework that brings clarity to cases that feel like untangling a knot in the dark.

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Build your coaching business.

Marketing, pricing, positioning and the practical steps to a fully booked, sustainable practice.
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Business growth10 June 2025

Do Sleep Consultants Need a Website? A Realistic Guide

Some build one before their first client. Others delay for months. An honest look at whether you really need a website, and when.

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Business growth27 May 2025

How to Price & Package Sleep Coaching Offers

Struggling to figure out what to offer, or what to charge? "Can I really build a business around this?" You're not alone.

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Career13 February 2025

7 Reasons Lactation Consultants Should Add Sleep Coaching

An IBCLC who feels stuck when sleep issues come up? Here's how sleep coaching complements your practice, and keeps clients with you.

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Business growth27 December 2024

How to Plan Your Most Successful Year as a Sleep Coach

Feeling stuck with yearly planning? How to build a plan that fits your business and your life, without the overwhelm.

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Business growth6 December 2024

4 Proven Marketing Tips to Build a Fully Booked Business

Fully booked in under six months, with a waitlist — without a childcare background or a big following. Here's how.

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PopularBusiness growth

14 Steps to Building Your Sleep Consultancy Business

The full roadmap, from first client to sustainable practice, with the video walkthrough on securing your first five clients.

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Business growth22 November 2024

Why Most Sleep Consultants Fail (And How to Land 5 Clients Fast)

Struggling to land your first clients and wondering "what am I missing?" Here's how to grow without sounding pushy.

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Business growth25 October 2024

Proven Steps to Grow Your Business with Testimonials

Many sleep consultants are excellent at delivering results but struggle to fill their calendars. Testimonials are the fix.

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Career11 October 2024

How to Quit Your 9-to-5 and Become a Sleep Consultant

Feeling stuck and wondering "can I really build something meaningful on my own terms?" Yes. Here's how the transition actually works.

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Business growth6 September 2024

How to Start and Grow a Profitable Sleep Consultancy in the UK

Feeling lost on where to start? A step-by-step walkthrough, with the video version too.

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Business growth13 September 2024

What Taylor Swift Can Teach You About Coaching Success

Swiftie or not, her ability to evolve with her audience holds real lessons for building a practice that stays relevant.

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Business9 August 2024

Build a Consistent Income as a Sleep Coach

Feel like your business is inconsistent and chaotic? The top consultation methods for a clear, repeatable income.

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Business26 July 2024

5 Steps to Turn Your Passion into an Impactful Business

Ever felt like your passion for sleep could be more than a hobby? Five steps to make it a real consulting business.

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Business5 July 2024

WARNING! 5 Mistakes Consultants Make Setting Up

Trying everything to grow but nothing's working? The common mistakes at set-up, and how to overcome them.

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Business25 April 2024

5 Steps to Build an Authentic Brand as a Consultant

Passionate about supporting families but feel unnoticed? How to differentiate yourself with an authentic brand.

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Business16 April 2024

How to Secure Your First Five Clients

Eager to attract your first clients? Three simple, effective strategies to help you secure your first five.

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Mindset24 January 2025

The Biggest Mindset Problem Among Sleep Coaches

How to help families achieve peaceful sleep without non-responsive techniques. Not gimmicks — something more profound.

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Tools5 August 2019

The Top 12 Business Tools All Sleep Coaches Should Know

Tools that save you hours a week, automate key marketing, and spare you thousands in freelancer fees.

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Responsive & gentle sleep.

The no-cry philosophy — and why holistic, responsive support outperforms traditional sleep training.
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Responsive sleep10 January 2025

Does Holistic Sleep Coaching Really Mean No Crying?

The truth about gentle sleep and the nuance of crying, for anyone committed to supporting families without harsh training.

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Responsive sleep27 November 2024

The Gift of UNlearning: Moving to Evidence-Based Practice

Ever questioned whether the mainstream methods you were taught are truly best? There's a more compassionate approach.

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Responsive sleep4 October 2024

Why Holistic Sleep Coaching Beats Traditional Training

Frustrated by methods that don't deliver lasting results? Rigid schedules and cry-it-out leave everyone stressed.

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Responsive sleep6 June 2024

Lead with Compassion: No-Cry Sleep & Co-Regulation

The three key pillars of infant sleep understanding, for gentle solutions that honour natural growth and emotion.

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Responsive sleep25 June 2024

So You Want to Be a Gentle Sleep Consultant?

Your definitive guide to a rewarding career in gentle sleep consulting, crafted for those contemplating the path.

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Responsive sleep16 April 2024

The Hidden Dangers of Traditional Sleep Training

The real differences between traditional sleep training and a holistic approach — and why it matters for families.

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The science of child sleep.

Sleep biology, complex cases and the clinical judgement that separates depth from quick fixes.
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Clinical practice8 November 2024

Balance Responsive Sleep Support with Parental Mental Health

Can you truly prioritise a baby's needs while keeping parents well? How to hold both at once.

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Sleep science18 October 2024

Master Sleep Biology: 5 Proven Steps

Understanding the core principles of sleep biology is a game-changer — results without unresponsive training.

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Sleep science2 August 2024

How Understanding Sleep Biology Transforms Your Practice

Responsive, quick, effective improvements — exactly what deep knowledge of sleep biology makes possible.

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Clinical practiceAugust 2024

Why Flexibility is the Key to Becoming Successful

Tired of not seeing results? When you and your client aren't on the same page, the plan won't gel. Flexibility fixes it.

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Clinical practice16 August 2024

The Hidden Danger in Misdiagnosing Sleep Problems

Ever sensed something more complex was going on? What to look for when proven strategies just don't cut it.

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Clinical practice22 May 2024

Is Your Client's Baby "Overtired"? Key Insights

A widely misunderstood, hotly debated topic that drives real parent anxiety — and mainstream sleep training culture.

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Client stories & real practice.

What great client work actually looks like — happy families, family-centred care, and lessons from the field.
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Client experience22 July 2025

How I Create Happy Clients: 7 Secrets

Success isn't just how well a baby sleeps — it's how supported, empowered and understood the parents feel.

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Case study20 September 2024

How a Doula-Turned-Coach Saved a Family's Sleep in 2 Weeks

From sleepless nights to restful sleep: the six family-centred strategies behind a two-week transformation.

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Clinical practice19 July 2024

The Secret to Thriving: Family-Centred Approaches

Family-centred care isn't just a method — it's the heart of what truly makes a difference in our work.

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Client experienceApril 2024

Helping Parents Return to Work After Baby

How sleep coaches can support families through a critical transition — expert tips for a smoother return.

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Clinical practice20 December 2024

5 Christmas Sleep Struggles (And How to Overcome Them)

Worried the holiday season will disrupt your clients' routines? Five festive struggles, and how to keep things calm.

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The evergreen library.

Foundational reads on child sleep and holistic practice — as relevant today as the day they were written.

These are not generic coaching tips.

Every article is grounded in clinical research, responsive parenting principles, and real practice — written by the course leaders themselves, Dr Lyndsey Hookway and Emma Dewey, with the depth your professional practice deserves.

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