Holistic Sleep Coaching, a Babyem programmeA Babyem Programme

What modern infant care keeps getting wrong about children's sleep

Five things twenty years of clinical practice, research and supervision have taught me, and what they mean for anyone who works with families.

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01Sleep needs

Children have wildly different sleep needs. Most guidance pretends they don't

If I could change one thing about the way we talk about children's sleep, it would be this. Some children genuinely need a lot of sleep. Some run beautifully on much less. Low sleep need, average sleep need, high sleep need: all of it completely normal, in exactly the way it's normal for adults. Some of us are wrecked on anything under nine hours; some of us are genuinely fine on six.

Here's the problem: most of the guidance we've all been handed (the charts, the wake windows, the "by this age they should be doing this") is quietly written for high sleep need children. Nobody says so. It's just baked in.

So when a family follows that guidance with a low sleep need child, you get a little one lying awake night after night, wired and frustrated, and parents increasingly convinced something is wrong with their baby, or with them. Nothing is wrong. The expectations are wrong. Take an adult who needs six hours of sleep and send them to bed at ten o'clock every night, and you'll manufacture insomnia in a perfectly healthy person. We do a version of this to children constantly.

Which means some of the "sleep problems" that land in front of professionals like you aren't sleep problems at all. They're chart problems. And the first genuinely useful question isn't which strategy. It's how much sleep does this particular child actually need?

02Assessment

The strategy is the smallest part of the work

People ask me constantly at conferences, in supervision, on calls: what's the best settling strategy? For this age, for this situation. And after twenty years, my honest answer is: it depends. I've joked that I should have it tattooed somewhere, but I mean it seriously, because "it depends" is where the real expertise starts.

The right approach depends on this child: their temperament, their development, how much sleep they actually need. It depends on these parents, on what they want and what they can honestly carry right now. A plan that assumes two rested adults falls apart in the hands of a solo parent, or a parent looking after their own mental health, or one with two other children under five. And it depends on the moment. A new sibling on the way, a house move, childcare starting, a new tooth, a baby about to learn to stand. Timing sinks more good plans than strategy choice ever does.

Sometimes the most skilled thing a practitioner can say is "not yet." That's a clinical judgement, and it takes training to make with confidence.

This is why, in my framework, the sleep strategy is almost the last thing we choose, after feeding, health, development, temperament, and the family's real capacity have been properly assessed. Almost every "failed" sleep plan I've ever reviewed was a reasonable strategy applied before anyone understood the actual problem.

The assessment isn't the boring bit before the real work. The assessment is the work.

This way of working has a name, holistic sleep coaching, and a framework behind it that can be properly learned.

Learn more about becoming a holistic sleep coach →
03Coaching

Families keep plans they help write

Ask around and you'll hear the same complaint about sleep consultants, again and again. It's rarely about the method. It's the plan that arrives by email a day or two after the consultation, reading like it was copy-pasted from someone else's file, as if the conversation the family just had never happened. Families drop those plans within days, and honestly, I don't blame them.

The alternative is a coaching approach, and it's more rigorous than it sounds. Before anything is decided, you get forensic with a family: What's fabulous about your child, and what's genuinely hard right now? Where do you want to be in three months, and what do you not want to change? What have you tried before, and what actually happened? Who's in this with you?

And then the question almost nobody asks: when this plan meets three o'clock in the morning, after you've been up every hour, what will you do and how will you feel?

If a parent hasn't thought that through in daylight, the plan doesn't survive the night. When parents have genuinely co-authored a plan (their goals, their limits, their 3am reality), they stay with it, because it was theirs from the start. Coaching is one of the best-researched communication approaches we have, across many fields. In sleep work, it's most of the job. And it's a skill that can be taught.

04Beyond age five

Sleep doesn't end at age five. Most sleep education does

Here's something a bit odd about our field: most sleep training for professionals covers babies, perhaps toddlers, and then simply stops. As if sleep tidies itself up around the fifth birthday.

But the approaches that help a four-month-old, a three-year-old and an eleven-year-old have almost nothing in common. Different biology, different pressures, different conversations with parents. An eleven-year-old who can't wind down at night is not a large toddler, and treating them like one helps nobody.

Meanwhile, the families don't stop asking. The ones who trust you keep bringing sleep back to you right through childhood and into the teenage years, because for them it was never a "baby topic."

So the honest question for anyone doing this work is simple: when the asking doesn't stop at five, does your training keep going?

Holistic sleep coaching covers the whole of childhood, birth through the teenage years, in one evidence-based framework.

Learn more about becoming a holistic sleep coach →
05Supervision

Twenty years in, families still surprise me. Weekly

Nearly every week, in our live supervision sessions, a practising sleep coach brings me a case that genuinely blows my mind. After twenty years, a PhD, and more families than I could count.

I've stopped thinking of that as a gap in my knowledge. I think it's the honest nature of this work. We have never met every child. The parent is the expert on their own child, and children keep us guessing, which is rather what makes them wonderful. Anyone in this field who's stopped being surprised has, I'd gently suggest, stopped paying attention.

It's also why I don't believe in finishing a course and being "done." The real learning starts with real families: your twentieth client, not your last module. Which is why nobody trained by us does that part alone.

Where all of this leads

This is why holistic sleep coaching exists

Everything above comes from one framework, the one I've spent two decades building, testing and teaching. Holistic sleep coaching is an evidence-based, assessment-first framework for infant and child sleep, from birth right through the teenage years. It isn't a settling method with softer language. It's a different way of thinking about a whole child and a whole family, which is exactly why it works with the complex cases where technique-based approaches run out.

The Holistic Sleep Coaching Program is where practitioners learn it properly. It is, as far as I know, the most in-depth training of its kind available anywhere: accredited at Level 6 through the Open College Network, the same level of academic difficulty as final-year undergraduate study. It is taught by a faculty of 25+ specialists, and practised under live clinical supervision with me, week in, week out, for as long as you work.

700+
Professionals trained
7 yrs
Industry leading
4.9/5
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OCN L6
Accredited
104
Live supervision sessions a year, included
18.75
CERPs for IBCLCs

It's built for people who already work with families: doulas, IBCLCs, health visitors, midwives, occupational therapists, sleep practitioners who trained elsewhere and wanted more depth, and career changers who are serious about doing this properly. Whatever families originally hired you for, the sleep question always finds you. This is how you answer it with your whole chest.

And if part of you is thinking "but what if I get it wrong?" Good. That worry is the ethics of an excellent practitioner. Training is what turns it into confidence. Not the other way around.
In their own words

What happens when practitioners choose depth

“Fully booked in less than 12 months.”

Lucy Bagwell

“6 clients a month to 6 a week, with a waitlist.”

Karla

“The Holistic programme goes into areas that other courses just don't touch, and as a result it has given me the breadth and depth of knowledge I was really looking for.”

Rachael TaylorRachael TaylorSleep Coach

“For me it was a degree-level professional education on everything you need to know about sleep, not just a philosophy to follow. I've done lots of training and hands down this is the most comprehensive.”

Nadia EdwardsNadia EdwardsHSCP Graduate

Learn more about becoming a holistic sleep coach

Leave your details below and someone from our team will be in touch to talk it through with you: where you are now, where you want your practice to go, and whether this training is genuinely the right fit. We'll answer everything, including the questions you think are too basic to ask. (They never are.)

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Before you ask

Frequently asked questions

What is holistic sleep coaching?
Holistic sleep coaching supports family sleep by looking far beyond a set of sleep-training strategies. Instead of one-size-fits-all techniques, a holistic sleep coach considers the whole picture (infant and child sleep biology, feeding, development, health, temperament, attachment and the parents' own goals) and helps families improve sleep gently and responsively, protecting the parent-child relationship.
How is it different from traditional sleep training?
Traditional sleep training often relies on a fixed set of behavioural techniques, some of which are non-responsive and conflict with a family's parenting values. Holistic sleep coaching gets results without resorting to those techniques. It's grounded in evidence and biology, tailored to each family, and focused on understanding why a child isn't sleeping, so you can support even complex cases with confidence.
Is the programme accredited?
Yes, at Level 6 through the Open College Network (OCN), the largest vocational awarding body in the UK. Accreditation means teaching and assessment standards are upheld through rigorous internal and external verification, so you can be confident in the quality and depth of your training.
Do I need previous qualifications or experience to join?
The programme suits practitioners who already support families (health visitors, midwives, IBCLCs, maternity nurses, doulas, occupational therapists and childcare professionals) as well as people building a new career with real commitment. It's self-paced and designed to fit around full-time work; what matters most is a genuine commitment to evidence-based, responsive practice.
What support do I get during and after the course?
Support goes far beyond the modules. While training, you join a private community with 104 live clinical supervision sessions a year with Dr Lyndsey Hookway and regular live business development sessions with Emma Dewey, all included, where most programmes charge thousands extra. After you graduate, you keep the community, ongoing masterclasses and mentorship, because the real learning starts once you're working with families.

Still reading? That's usually a sign.

Learn more about becoming a holistic sleep coach →
Learn more about becoming a holistic sleep coach
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